The French Verb Souhaiter Que Needs the Subjunctive

The French Verb Souhaiter Que Needs the Subjunctive Whenâ souhaiter (to wish or to seek after) goes before a needy proviso starting with que, the needy statement utilizes a subjunctive action word. It joins a considerable rundown of other French action words communicating someones will, anâ order, a need, a suggestion or a craving; they all likewise need the subjunctive in the que subordinate provision. 'Souhaiter' and 'Souhaiter Que' At the point when utilized withâ que, souhaiter becomes souhaiter que (to trust that), which presents a reliant statement that utilizes the French subjunctive. Souhaiter que is about the feeling of hoping. Thus, it satisfies the subjunctives fundamental requirementâ ofâ expressing activities or thoughts that are emotional or in any case dubious.   Je souhaite quil vienne.I trust that he comes.    Souhaitons que tout aille bien.We trust that all works out positively.   Il estâ â souhaiter que...It is to be trusted that... As with souhaiter que, the French subjunctiveâ is almost consistently found in subordinate statements presented byâ queâ orâ qui, and the subjects of the needy and fundamental conditions are generally unique, as in:   Je veux que tu le fasses.I need you to do it.    Il faut que nous partions.It is vital that we leave. French Verbs and Expressions Similar to 'Souhaiter Que' Here are different action words and articulations that, as souhaiter que, impart someones will, anâ order, a need, a suggestion, or a craving. They all require the subjunctive in the reliant proviso thatâ begins with que. There are numerous different kinds of developments that require the French subjunctive too, which are recorded and clarified in the full-onâ subjunctivatorâ (our term). aimer mieux que  to favor thatcommander queâ â to request thatdemander queâ â to ask that (somebody do something)dã ©sirer queâ â to want thatdonner lordre queâ â to request thatempã ªcher que*â â to forestall (somebody from doing something)ã ©viter que*â â to avoidexiger queâ â to request thatil est souhaiter queâ â it is to be trusted thatil est essentiel queâ â it is fundamental thatil est significant queâ â it is significant thatil est naturel queâ â it is common thatil est nã ©cessaire queâ â it is important thatil est ordinary queâ â it is typical thatil est temps queâ â it is time thatil est critical queâ â it is dire thatil faut queâ â it is vital that/we mustil vaut mieux queâ â it is better thatinterdire queâ â to deny thatsopposer queâ â to restrict thatordonner queâ â to request thatpermettre queâ â to license thatprã ©fã ©rer queâ â to incline toward thatproposer queâ â to propose thatrecommander queâ â to recommend souhaiter queâ â to wish thatsuggã ©rer queâ â to recommend thattenir ce queâ â to demand thatvouloir queâ â to need to *These action words are trailed by the more formalâ ne explã ©tif,â in which just ne is utilized in nullifications (without pas), as in:  â ã‰vitez quil ne parte.Prevent him from leaving.

Importance of Branding Essay

Presentation Effectively constructing a fitting brand for an organization accomplishes more than only give an engaging plan, picture and motto for a shopper to see. It gives a worth that which is important to get so as to remain serious in many businesses in advanced society. This is both legitimate in Business to Consumer (B2C) showcasing and Business to Business (B2B) promoting. The methodology and significance of effectively marking ones help or item both unmistakable and impalpable through B2C and B2B are comparative, yet additionally have key contrasts. In this report, we will talk about the upsides of building a solid brand name and picture, dangers, and a few methods. Relative Literature Brand intellectuals allude to our cutting edge society, (that which vital marking is vital else one will be confronted with a serious hindrance) likewise as a marking world (Sarin). This is expected to there being more than 2.5 million enlisted trademarks in the United States alone (Sarin). With such overwhelming rivalry, it is essential that ones organization does everything conceivable to separate themselves. Building a solid brand is an extraordinary strategy for doing as such. Getting a conspicuous brand supported with a positive brand picture settle on purchaser’s choices a lot simpler. It permits a rich measure of data to be given to the client or business delegate before any type of research (Robert Vitale). As much as packaging data for purchaser’s to settle on simpler choices helps organizations increment their business, it likewise keeps the customer or business delegate from buying an inappropriate decent. Dynamic advertisers expect to prevail at two unique p urposes of a deal: 1-appropriately showcase their item/administration to be at first purchased, 2-have the individual or organization be happy with the worth bought (Robert Vitale). After the subsequent point, almost certainly, the organization has recently increased a rehash, faithful client. In the event that an individual/organization finds a decent/administration that meets their rules, why hazard buying something different that may not convey? With a conspicuous brand, one can guarantee that each time this buyer looks for a similar item/administration, they will return right. Worth has been made from the item/administration, perceived by the brand, accordingly making a positive brand picture. Brand picture further sets up a notoriety and as long as that is certain then one can hope to see deals to exponentially increment. Because of additional worth included onto organizations with a built up brand name, there is additional expense. The worth included for the buyer for the most part envelops the consistency of getting a similar item or administration (less hazard) and commonality, at the end of the day, â€Å"the estimation of trust earned between the brand guarantee and the brand experience† (Maruca). One CEO of an electrical business delivering copper wire re vealed that he favored brand items as a result of consistency (Sarin). Consistency is significant for him in light of the fact that the materials bought are then utilized by his organization to make iron bars that they endeavor to have quality behind. In the event that they can't confide in the nature of their provisions, at that point they can't unquestionably create their own great. It is an over the top issue for organizations to continually scan for new providers, when one is discovered, it spares a tremendous measure of exertion to turn into a recurrent client. A monstrous take maker in India clarified that he would prefer to address the expanded premium cost for a brand item in light of the fact that the underlying expense may be high, yet activity expenses and support is lower since the brand items bought accompany client mind and impart a work process soundness (Sarin). Organizations intending to set up a positive brand picture must give incredible client care. It is difficult to construct a decent notoriety, however it is anything but difficult to obliterate it (Philip Kotler). Planning how to appropriately manufacture a decent picture for ones organization must be steady. All through all roads of the media an away from of ones organization must be outlined. A legitimate division inside an organization ought to amass to do as such. Brand the executives â€Å"establishes a structure efficiently dealing with the arranging, advancement, usage and assessment of brand strategy† (Robert Vitale). Assessment are key apparatuses expected to guarantee that the executed technique is really going as arranged. There are two different ways of assessing brand techniques. The first is an exploration based assessment. The point of this methodology is to put a money related an incentive on the brand estimated by customer’s practices and perspectives towards the brand itself. Parts of the estimation are: mindfulness, information, nature, pertin ence, fulfillment, and suggestion (Robert Vitale). Second methodology is monetarily determined. This time brand valuation is utilized to rough the estimation of the brand and it depends on abstract decisions of individuals inside the association being referred to. The profit stream is evaluated then partitioned by those inferable from the brand, to the fixed resources, and to other immaterial resources. Next there’s an estimation of significant worth for the brand in the market (Robert Vitale). These devices are so significant in light of the fact that without determining the status of ones brand picture, it could conceivable bring a turn down a way in the brains of the market toward a path the organization wouldn't like to go. It requires some investment to effectively build up a brand since it requires some investment to set up trust and trust in the client (Robert Vitale). Here B2C and B2B promoting vary. Since B2B business is basically so a lot bigger then B2C, increasing a reliable relationship ends up being considerably more testing (Robert Vitale). Clients in B2C communications have less to hazard while agents of organizations need to guarantee that what they are buying is the standard of value worthy for their association. On the off chance that they bomb it isn't only a misuse of cash, they could confront significantly more exceptional outcomes, for example, loosing contracts, dropping stocks, financial specialists, or even the buying agents professional stability. Obviously the way that buy choices are taken care of shift far and wide. For example, in South American societies, any sort of significant buying choice sets aside stretched out times of effort to make (John Daniels). Before individuals even start to talk about business the first build up a relationship. To them this manufactures believe what is essential for their lifestyle else they can't serenely move onto arrangements. In B2C cooperations in any case, one can see that numerous buys appear to happen all the more suddenly (John Daniels). What this shows us is that is basic to think about social contrasts when showcasing into various nations, continually assess how the market sees ones brand, however never have negate the brand picture, consistency is important or it will have no impact by any means. Conversation I put stock regarding significance of brand names, there is a huge factor what was scarcely talked about in any of my sources. Pay is one the biggest, if not the biggest factor affecting purchasing conduct. This would influence B2C business more, yet it would in any case influence little to medium estimated organizations. In the event that they can't manage the cost of the brand name items/benefits then they would get a lesser-known item/administration. This is on the grounds that worth and quality are not equivalent words for one another. Truly a brand increases the value of an organization, however that doesn't mean it adds quality to the item/administration. Moreover, I would even venture to differ with huge organizations demanding to purchase brand names. On the off chance that anything they ought to have an all around experienced buying division whom can discover providers whom can convey the quality items/administrations required and maintain a strategic distance from the top n otch cost what marked organizations bring about. In conclusion, I likewise saw all through all the scholastic sources I read through for this idea paper, I couldn’t help however understand that there didn't appear to be an enormous enough spotlight on the distinction somewhere in the range of B2C and B2B advertising. Less the level of speed it takes to prevail upon a clients trust in B2C advertising, it appeared to myself that promoting in the two roads nearly appeared to be the equivalent. I have to differ with this somewhat. In conclusion I would need to differ with the mindset I saw in the entirety of the scholastic sources I experienced in respects that marking is useful for everybody. In light of various individuals I have met for an incredible duration, I am sure that there are individuals whom make a special effort NOT to buy brand names (or if nothing else enormous brand names). They accept that nearby business needs the cash and that they ought to be bolstered since they are the organizations that carry genuine cult ure to the area. On these individuals, brand names have the opposite effect Proposals for additional Research I propose that more research be done on the differentiation of fulfillment levels of organizations buying brand name items/administrations and ones who find different less known providers. Prior in this paper we talked about was of assessing the brand name, there must be another method of assessing fulfillment of buys when all is said in done and finding this distinction ought to carry light to how much brands really matter for B2B advertising. With respect to B2C promoting, I totally concur that having a brand carries an incentive to the organization and pulls in and hold clients, yet I don't accept that it is the equivalent for B2B. Further research on the distinctions of B2B and B2C brand mindfulness would be extraordinary also. While look into the distinctions of B2B and B2C, diving further into procedures of engaging the parts of the market who effectively look for interchange organizations to buy from who don't have a major brand name. Through this think-tanks would have the option to all the more precisely direct promoting endeavors towards the crowd where it is important most, and the best outcome exhibited in an ideal Return on Investment (ROI). End Corporate marking is vital

Stranger Things What did Life Cost in Hawkins, Indiana in 1983 vs Today

Stranger Things What did Life Cost in Hawkins, Indiana in 1983 vs Today What did Life Cost in Hawkins, Indiana in 1983 vs Today? What did Life Cost in Hawkins, Indiana in 1983 vs Today?Time to tune up that Huffy bike, tie on your Rambo-bandana, and charge up your walkie-talkies. It’s almost time for the next round of monster hunting, eighties nostalgia and exploring the Upside Down. Netflixs (@Netflix) Stranger Things season 2 is just around the bend… and, come on, the kid in you couldn’t be more excited.But that kid lives inside a grown up now. And while you’re obviously always going to have a special place in your heart for scary movies, Star Wars action figures, and those sweet, sweet frozen breakfast foodsâ€"you also have adult concerns now, like what that magical childhood  costs.So we asked… How much did life cost in 1983 Hawkins, Indiana of Stranger Things (@Stranger_Things) versus now? Well, point your childlike sense of wonder to what we’ve uncovered!(By the way, Hawkins, Indiana doesn’t actually exist. So we used Fort Wayne, Indiana as a stand in. We’re sure they’re cool too. Go Mas todons!)As you can see, prices have, um, risen. The total rate of inflation between 1983 and 2017 is 149%. That means that one hard-earned dollar in 1983 had the same buying power as $2.44 today.[1]So let’s look at some “stranger things” to see how costs compare:Item1983 price2017 priceMillennium Falcon toy$18$150Christmas Lights$10.51$25.651,500 lbs of Salt$349.89$862.50Blonde Wig$6.39$15.76Walkie Talkie Set$32.77$79.99Comic Book$0.60$2.99Dungeons and Dragons Set$11$26.84Camera$132.75$324Fast Food Meal$2.74$6.75Star Wars Action Figures$2.99$7.99Atari System$28.47$69.49And let’s also look at some broader items:Item1983 price2017 priceTypical Home Price$68,700$201,155Average Household Income$25,862$63,121Basic Monthly Utilities$73.03$180.02Average Monthly Salary$1,132.33$2,791.25Cant get enough Stranger Things? Neither can we! Check out our other favorite artifacts from the Upside Down!Check out the  Stranger Things Wiki for character guides, videos, and a tight-knit fan comm unity.Vulture (@Vulture) put together this  frighteningly  comprehensive A to Z breakdown of every film reference from season 1 of the show.You love Stranger Things, but if you want to live Stranger Things, Food Wine Magazine  (@foodandwine) offers you this show-inspired guide to guide to decorating your home!And, you knew this was coming, BuzzFeed writer Samantha Wieder (@SamanthaAWieder) curated this AMAZING collection of Stranger Things Halloween costumes perfect for trick or treating or just wearing around the house alone (no judgment).Want more financial breakdowns of your favorite pop culture shows, movies and music?  Let us know, well deliver!  You can  email us  or you can find us on  Facebook  and  Twitter.References:[1]  Inflation Calculator   Calculator.net. Accessed Oct, 18, 2017 from  http://www.calculator.net/inflation-calculator.html.

Essay The Legend of Zelda A Perfect Religion - 1526 Words

Anyone who wants to call themselves a gamer has to have some idea as to what Zelda is. It is among one of the most popular video game series out there and has created its own cultural wellspring. There have been spin off cartoons, websites, walkthroughs, forms, etc†¦but strangely enough the story for one of the video games doesn’t change much. You are this elf looking boy or adult named Link that is on a quest to rescue Princess Zelda, reunite the Triforce, and save the land of Hyrule from evils such as Ganondorf. That is the general idea for almost every single one of the Zelda games, but what is so different about the Zelda games is that they marked the beginning of the gamer being able to actually guide Link. The gamers are allowed to†¦show more content†¦This set up the way for the gamer to willing accept other ideas in the games, such as the religion of Hyrule. I have mentioned the religion of Hyrule multiple times now, but haven’t explained what it actually is yet. In essence, the religion of Hyrule is the perfect combination of all religions that allows for players of all beliefs or none at all to come and enjoy the game and this is what I will be arguing. Across the many games in the Zelda series, there are traces of Christianity, Muslim, Atheism, and even Shinto, Japans primary religion. These traces all seem to combine into the central idea of the Triforce, the legendary symbol of the Goddesses of Hyrule. The Triforce is made up of three different parts which each represent different virtues. They are the Triforce of wisdom, Triforce of courage, and Triforce of power. When the three pieces are combined, it creates the complete Triforce which grants the inner most desire of person who touches it first. The Goddesses of Hyrule are Din, Nayru, and Farore, who are said to have created the world, then created the Triforce, then elect ed the hero of time (who is Link) to defend the land from the powers of evil that could arise if someone of not pure heart gets ahold of the Triforce. The most interesting part about the three goddesses is the idea that the normal person

Essay on The Jungle by Upton Sinclair, Jr. - 608 Words

At the beginnings of the 1900s, some leading magazines in the U.S have already started to exhibit choking reports about unjust monopolistic practices, rampant political corruption, and many other offenses; which helped their sales to soar. In this context, in 1904, The Appeal to Reason, a leading socialist weekly, offered Sinclair $500 to prepare an exposà © on the meatpacking industry (Cherny). To accomplish his mission, Sinclair headed to Chicago, the center of the meatpacking industry, and started an investigation as he declaredâ€Å" I spent seven weeks in Packingtown studying conditions there, and I verified every smallest detail, so that as a picture of social conditions the book is as exact as a government report† (Sinclair, The†¦show more content†¦And he writes of dishonest politicians and tricky real-estate salesmen. At the core of the story, Sinclair tells about the devastation and the falling apart of Jurgiss family as a result of the ruthless, abusive, and oppressive nature of work and life in Packingtown. By the end, Jurgis wanders alone, deprived of all dignity. He comes across a rally of political socialists, hears a speech on socialism, and enthusiastically converts to that cause. In the last chapters of the novel, Sinclair manifests arguments for socialism, in the form of speeches that Jurgis hears. The book ends with an appeal of a socialist speaker to Organize! Organize! Organize! so that Chicago will be ours! Chicago will be ours! CHICAGO WILL BE OURS! (Sinclair 372-73) So, according to some critics, it becomes clear that The Jungle is a propaganda destined to promote socialism over capitalism, and to reveal the hollowness of the American Dream, which capitalists define it as being the ability for people to improve their lot and to attain their aspiration for better lives through hard work. Throughout The Jungle, Sinclair portrays the American Dream from a socialist vision, and illustrates it as being a mere fictitious fantasy by the capitalists in order to keep the working class blind to the truth and under their everlasting hegemony. In regards to the American capitalist system, in Sinclair’s viewpoint,Show MoreRelatedEssay on The American Dream in The Jungle by Upton Sinclair, Jr.967 Words   |  4 Pages(dictionary.com). Upton Sinclair gained fame in the early 1900’s from his muckraking novel, The Jungle, describing the life of a young Lithuanian immigrant, Jurgis, living in Chicago in pursuit of the American dream. 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Fast FoodRead MoreTheodore Roosevelt s Presidential Evaluation2193 Words   |  9 PagesTheodore Roosevelt Presidential Evaluation The Basics Full Name - Theodore Roosevelt Jr. Political Party- Republican Party and Bull Moose Party Dates of presidency- September 14th, 1901- March 4th, 1909 Job History New York State Assemblyman, 1882-1884 He joined the assembly in Albany on January 1882. He was known for his energy and persistent struggle against machine politics; because of this, he earned the name â€Å"Cyclone Assemblyman†. Member of U.S. Civil Service Commission, 1889-1895 As a memberRead MoreHistory of the United States from 1877 to 1917: Industrial Revolution1243 Words   |  5 Pagesleader, reformer, and educator, advocated for the tactics of racial solidarity, peace, and non-confrontation which formed the foundation of many of the approaches used by Civil Rights leaders (Booker T. W.E.B). 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The Jungle changed the way food products were handled in the United States, when in response to the book, the governmentRead MoreHenry David Thoreau4404 Words   |  18 Pageswhile praising the writings of Wendell Phillips and defending abolitionist John Brown. Thoreaus philosophy of civil disobedience influenced the political thoughts and actions of such later figures as Leo Tolstoy, Mahatma Gandhi, and Martin Luther King, Jr. Thoreau is sometimes cited as an individualist anarchist.[2 Thoreaus stance was always much less extreme than many of his individual, sometimes inconsistent statements suggest. Theoretically he believed that that government was best that governed

Cultural Diversity in America Free Essays

Diversity is an important part of American culture. Cultural diversity has helped to shape the way we live everyday as well as the different foods we eat. What really thought me about diversity is that it is not limited just too racial or ethnic groups but other minority groups. We will write a custom essay sample on Cultural Diversity in America or any similar topic only for you Order Now The new information I have learned about diversity still has not changed my views. I think it is important to learn about others cultures and backgrounds. Without knowledge about other cultural groups we would only have stereotypes to go off of. Stereotypes without proper knowledge can lead to discrimination or prejudices. I did learn about my own ethnic background and how far we still need to go. The Hispanic people are still the lowest paid. Recently we are still fighting against prejudice in regards to immigration laws. There are many ignorant people that view all Hispanic people should not be in this country. Some automatically think we all come from Mexico. Which is not the case, both my parents are American and my mother’s parent are from the US. On my dad’s side my grandmother was from Mexico as well as my grandpa who fought in WWII, Vietnam, and Korean War. He is a real hero and it is unfair that he has fought for our freedom but some would want him deported. Trends in immigration are steadily rising and should continue to do so. In 2050 the White population will become a minority and the minority groups will become the majority. There are many cultures that strive to migrate to the United stated to live out the American dream. Our country was built by immigrants trying to escape a country they could no longer believe in. Those people wanted freedom to believe and live the way they wanted too. That is still the dream of all immigrants to move on to a new country and build a better life for themselves and their families. The major challenge the United States faces due the diversity of its people is losing the American culture in the mist of all the different cultural groups. Also American will suffer from prejudice and discrimination against those immigrants because they are different. Even though American risks losing its culture due to diversity it is also a benefit. The diversity in American culture can teach everyone to be more tolerant of different ethnic groups. Also it helps improve American culture by adapting to new culture traditions and celebrations. In order to foster acceptance and cultural pluralism in the United States, we need to start living with an open mind and heart. We also need to create an education program to teach everyone about each other and their cultural backgrounds. Also by adapting to different cultural traditions we can participate in that culture. For example, In the United States we celebrate the Chinese New Year and CInco De Mayo. Also we need to find a way to stop depending on stereotypes to teach us about different groups. The media is also portraying different groups of people a certain way. I have always found that the news media try to find the most ignorant person to interview or someone that could prove that ethnic stereotype correct. There are many examples of this in recent news for example, The interview with Sweet Brown and her famous line â€Å" Ain’t nobody got time for that† or the interview of Antoine Dodson and all the funny YouTube videos that it has turned out. The media also does some good for example all the media coverage they do on gay rights as well as coverage on the Travon Martin case. With the Travon Martin case we saw a man that was prejudice against a young black male and kill him. The media tried to do their best to show how wrong Zimmerman was in the situation. Showing these types of issues in the media it shows people it is not ok to hate or to take a young life because you are ignorant to their cultural background. Individually I know I have been prejudice against certain groups and knew the way I was acting was wrong. What I found I needed to work on is to be more accepting of everyone and treat others the way I want to be treated. I would not want to be discriminated against and I found no one else does either. I think we also need to live life and not judge people by the way they look but by their actions. The United States as a whole needs to teach its people that prejudice is still alive and discrimination is still happening. The United States also needs to review its anti-discrimination laws and make sure they are still valid and revise the ones that need to be improved with our changing times. I also think there should be cultural diversity appreciation month that teaches about different cultures not just African Americans or Hispanic culture but about, Asian cultures and Middle Eastern cultures as well. We also need to start teaching children young to be accepting of everyone since they are our future. You are a reflection of then and they are a reflection of you. How to cite Cultural Diversity in America, Papers

Management of Information Technology Facilities Management

Question: Discuss about the Management of Information Technology for Facilities Management. Answer: Introduction The major aim of this particular journal is to record the activities as well as the progress based on the completion of this specific assignment. In order to accomplish the aim of this journal, the research activities that are the activities to be implemented in HSC would be identified as well as demonstrated in this journal. On the other hand, the date of the research discussion or the activity would be specified with the help of this journal. Moreover, the websites visited in terms of collecting information and other references accessed would also be mentioned. At last, the time duration of the activity would also be mentioned in this journal. Research Activity This research is comprised of several activities of IT service management in HSC. the IT tea of HSC has to find out the importance of ITSM for the company in order to have an effective processes in place for managing IT services. The major operation of the IT team of HSC is the conversation of the requirements of business into the solutions of technology. On the other hand, the team has to continue the adoption of ITIL with the processes from the phase of the service strategy. The team would also discuss the benefit of the implementation of the service strategy. In addition, the service design processes would be identified by the IT department of HSC. They would also recommend the service design processes with the highest priority for HSC. The IT team of would also be careful about the advantages as well as the downsides of the ISO / IEC 20000 certification. Date, Timeline and websites visited for the Activities The activities would be implemented from the month of July in 2016 onwards. There are several websites those can be very effective for the IT department of organization in terms of constructing the entire research. The websites with the information ITSM, ITIL as well as the ISO / IEC 20000 certification would be effective for the organization. Most importantly, all of the activities to conduct the entire research, a specific amount time would be required for the organization. The research can be continued for 6 months. Conclusion The journal has mainly provided an overview of the activities those are to be researched; the timeline to complete the activities as well as the websites from which the data sources would be gathered. From the entire discussion made in this journal, it has been clear that the research with the activities must be small but compact so that the outcome of this research can be worthy for the organization. Executive Summary This particular report is mainly aimed to demonstrate the activities to implement ITSM in HSC by adopting ITIL. It aimed to implement the importance of ITSM for HSC to have effective processes for managing the services or the operations of IT. On the other hand, the service strategies of the ITIL have also been implemented those are beneficial for the IT operation management of HSC. In addition, the service design processes have also been demonstrated in this report as well as the high priority has been set among the processes of the service design. Furthermore, the benefits as well as the drawbacks of the ISO / IEC 20000 certification for HSC have also been implemented and illustrated in this report. Letter of Transmittal The Chairman Mr. Do Hung Viet Ho Chi Minh Securities Corporation (HSC) Vietnam Respected Sir, This report investigates the implementation of ITSM in HSC, the service strategies of the ITIL, the service design processes and the benefits as well as the drawbacks of the ISO / IEC 20000 certification. A brief history company background has also been demonstrated in this report. It is also concluded with having general public views and recommendations. Yours Sincerely, Anh Diep Head of IT Introduction Information Technology Service Management refers to the entire activities which is mainly directed by the policies, structured as well as organized in the supporting procedures and processes those are performed by a company or the part of a company for controlling, operating, delivering and planning IT services (Barafort, Di Renzo and Merlan 2012). On the other hand, Information Technology Infrastructure Library is set of IT service management practices that aim on the alignment of IT services with the business requirements (Foster and Kesselman 2013). However, ITIL underpins the International Service Management Standard or ISO/IEC 2000 for the IT service management (Cox 2013). This report is mainly aimed to discuss as well as demonstrate the critical awareness of the Information Technology Service Management importance as well as the requirement for the companies for assuring that effective processes are in place for managing the IT infrastructures significant management. This repor t has also aimed to demonstrate the awareness of the contribution as well as the nature of the Information Technology Infrastructure Library as well as ISO / IEC 20000 in terms of giving the frameworks of good practices for the Information Technology Service Management. Apart from that, another major and significant aim of this particular report is to demonstrate the potentiality as well as the capacity for evaluating as well as comprehending the associated roles and responsibilities, activities and objectives for enabling the effective improvement, management as well as planning of the processes of IT services. In addition, this report on the ITSM, has also focused for applying the international standard for the Information Technology Service Management to the case study of HSCs ITIL adoption in their IT operations by incorporating the continual improvement of service, service operation, service transition, service design as well as the service strategy of IT. Company Background Ho Chi Minh Securities Corporation (HSC) is the award winning as well as the leading professional securities brokerage as well as equity firm in Vietnam which is one of the fastest developing economies of Asia (Anon 2016). This organization mainly delivers a comprehensive list of the financial services for the institutional as well as private clients giving professional advice of investment backed by trusted as well as solid research (Anon 2016). It has established for HSC an exceptional track record to connect businesses to investors and making long-term partnerships. Importance of ITSM at HSC Information Technology Service Management has implemented the presence of ITSM realized in both of the large and huge operations those are of global sized and he growing and medium enterprises as well (Iden and Eikebrokk 2014). All of them have felt the necessity as well as importance of it and also have tried for adopting ITSM into the functionality of it (Fitzsimmons and Fitzsimmons 2013). However, the problem is in the fact that not most of these companies understand the actual meaning of ITSM. Many of the enterprises have just implemented the Service Desk that is not the ITSMs real meaning (Davenport 2013). Information Technology Service Management is demonstrated in Information Technology Infrastructure Library as the support as well as delivery of Information Technology services those are suitable to the requirements of the business of a company (Ali, Soomro and Brohi 2013). In case of Ho Chi Minh Securities Corporation, this organization is an award-winning as well as the lead ing professional securities equity and brokerage enterprise in Vietnam that is one of the fastest developing economies in Asia (Schwalbe 2015). Therefore, the Information Technology department of this organization supports most of the crucial as well as critical services of the business within the enterprise and as such the company was on the look-out for the guidelines of Comprehensive Service Management that HSC can adopt. Thus, the organization has several high expectations from the Information Technology department of HSC (Nurfaizah, Utami and Arief 2015). As a department, as such, HSC wanted to be assured that, the organization was certain the enterprise could offer a stable platform that was ready for any kind of eventuality before the business took up any big challenges (Chauhan, Raman and Singh 2013). The business of HSC in particular was expecting for entering the derivatives market in the near future that would need the company for providing an even more robust platform of trading (Hesson, Soomro and Geray 2012). The organization also wanted for ensuring the fact that they have managed the transition as well as smoothly the subsequent workload. HSC has felt it was the most relevant as well as practical guidance that the organization could utilize by evaluating the framework ITIL (Dahlstrom, Walker and Dziuban 2013). There are several service aspects due to which the organization has planned this particular framework. These are as follows, Technical Services Information Technology Service Management focuses on the services those are related to the technology in a specific area of technology. Several ideal examples would be the Windows Administration services, Data base services as well as the network services (Fitzsimmons and Fitzsimmons 2013). Organizational Services ITSM also focuses into the role in a specific company or in a specific company (Davenport 2013). For an instance, the Operation Support Services as well as the Sales Support Services are the important and significant examples of this particular aspect of ITSM. Application Services ITSM also focuses on the particular business application of the end user (Schwalbe 2015). Thus, the ideal and appropriate examples would be the Enterprise Resource Planning Services as well as Email services. The major importances of ITSM in the context of HSC are as follows, Outstanding connection between the IT priorities as well as business Generally, the IT department as well as the business of HSC do not see eye-to-eye as well as have several differences of the opinions (Willcocks 2013). It can also be ignored by the implementation of the ITSM inside the company that enhances in turn the productivity of the business of HSC. Better integration among several different processes Various processes in the organization such as the incident management, problem management and many more well integrate with each other as well as further the productivity of HSC would increase (Alexander 2013). Better Efficiency ITSM acts such as oil to an engine which is well-refined. Therefore, it mainly smoothen the operation of the company as well as enhances the productivity and efficiency and minimizes wastages inside the company (Borghoff and Pareschi 2013). Service Strategy It is a very common fact that most of the organizations or enterprises manage their operations of Information Technology at a level of operation without any clear and diverse strategic aim (Galliers and Leidner 2014). Therefore, the organizations should implement some clear visions regarding the implementation of the strategic focus in the operational level. There are several ways through which the service strategy processes and could benefit from the implementation of the service strategies. Therefore, by remembering this fact, HSC has intended for continuing their adoption of ITIL with the processes from the phase of service strategy (Marchewka 2014). The objective of the service strategy of ITIL is for deciding on a particular strategy for serving customers. The lifecycle stage of the service strategy determines which services this organization is for offering and what abilities require to be grown beginning from an assessment of the needs of customer as well as the market place (Cots, Casadess and Marimon 2014). The ultimate goal of the service strategy of ITIL is for making HSC thinks as well as act in a particular strategic manner (Picard, Renault and Barafort 2015). However, HSC was not really sure regarding what framework or methodology for using, so the company has made a decision for take time for exploring their options (Renault, Cortina and Barafort 2015). The organization did not even intend for going for a proprietary methodology or framework. The organization, instead desired a framework that was founded as well as proven in a diverse environment of Information Technology. As mentioned in the earlier section, the orga nization has realized by evaluating the service strategy framework of ITIL that it was the most relevant as well as the most practical guidance that they could utilize (Ionita and Gordas 2013). Once the HSC got to know what the organization was looking for they wanted for starting immediately the project. The organization was concerned regarding the adaptation of the service strategy of the many processes as well as the roles demonstrated in the framework of ITIL as the organization is like a small team (Barafort, Di Renzo and Merlan 2012). HSC had the idea regarding the exact way that not the entire processes within ITIL were relevant for them. HSC has taken a decision for focusing on what mattered most to the company (Foster and Kesselman 2013). The organization has decided as well as prioritized on the proper opportunity of the processes after many long team sessions with Mr. Vyas, so as for ignoring fixing what was not broken. Therefore, the organization has begun with several s trategies like, Release, SACM, Change, Service Desk, Request Fulfillment, Problem as well as Incident Management (Cox 2013). ITIL Service Strategy It determines which kinds of services must be offered to which markets or customers. the following major processes are the component of the service strategy of the ITIL stage as per ITIL 2011, Strategy Management for the Information Technology Services - the process objective of the Strategy Management for the IT services is for assessing the potential and current market spaces, competitors, capabilities as well as offerings of the service provider in terms of developing strategy for serving the customers (Iden and Eikebrokk 2014). The Strategy Management for the IT services is responsible also to ensure the strategy implementation Service Portfolio Management the process objective of Service Portfolio Management is for managing the portfolio of the service. It also assures that the service provider has the services right mix for meeting the necessary outcomes of business at a suitable investment level (Fitzsimmons and Fitzsimmons 2013). Financial Management for IT Services the process objective of the Financial Management of the IT services is for managing the charging, accounting as well as the budgeting the requirements of the service provider (Davenport 2013). Demand Management the process objective of Demand Management is for influencing, anticipating as well as understanding the demand of customer for the services. It mainly works with the capacity management for assuring that the service provider has enough potential for meeting the necessary requirement (Ali, Soomro and Brohi 2013). Business Relationship Management the process objective of Business Relationship Management is for maintaining a positive relationship with the customers of a certain business. It mainly recognizes the requirements of the potential as well as existing customers of that particular business as well as assures that the suitable services are built for meeting those particular requirements (Schwalbe 2015). In order to provide the suggestion to Mr. Diep, it can be stated that the implementation of the Service Strategy of ITIL should be very effective so that HSC can get several advantages of the proper design of the ITIL Service Strategy. This is because, the service strategy of ITIL helps the companies understand the merits of the utilization of an approach that is market driven. In order to be more successful, HSC must support as well as deliver the products and services that the customers or the clients of this enterprise require (Nurfaizah, Utami and Arief 2015). It also helps this organization for doing this by providing encouragement a service management practice to manage the IT services. HSC cannot act in a vacuum. Clients and the consumers always have alternatives for the tax contributions and dollars. Competitive forces require that this company should do its job better than the alternatives (Chauhan, Raman and Singh 2013). What service strategy is regarding is positioning of the enterprise as non-optional. Fig 1: Service Strategy ITIL (Source: Hesson, Soomro and Geray 2012) Service Design Being of the leading equity as well as professional security brokerage enterprise, HSC has implemented several service design processes. The major goal of the proper ITIL service design is for designing new operations in IT (Dahlstrom, Walker and Dziuban 2013). The Service design scope incorporates the new service design, as well as the improvements and changes towards the existing ones. There is several IT service design process those can be utilized by HSC. These are as follows, Design Coordination the process objective of design coordination of HSC is for coordinating all the resources, processes as well as activities of design (Fitzsimmons and Fitzsimmons 2013). The design coordination assures the effective as well as consistent design of the changed or new IT metrics, information, processes, technology, architectures, service management information systems and changed or new IT services (Davenport 2013). Service Catalogue Management The process objective of Service Catalogue Management is for ensuring that a Service Catalogue is maintained as well as produced, containing exact details on all of the services of operation gives important detail for all other processes of Service Management: the interdependencies of services, current status and service details (Schwalbe 2015). Risk Management The process objective of risk management is for identifying, controlling as well as assessing risks. It incorporates evaluating how vulnerable every asset is to the threats, identifying the threats to the assets as well as analyzing the value of the assets to the business (Willcocks 2013). Capacity Management the process objective of capacity management is for ensuring that the IT services capacity as well as the IT infrastructure is capable of delivering the agreed targets of service level in a timely as well as cost effective manner (Alexander 2013). It also considers all of the resources necessary for delivering the IT service as well as the plans for short, long and medium term requirements of business. Availability Management the process objective of Availability management is for defining, analyzing, planning, measuring as well as improving all of the aspects of the IT service availability (Borghoff and Pareschi 2013). It is responsible to ensure that all of the IT roles, tools, processes, infrastructure and many more are suitable for the agreed targets of availability IT Service Continuity Management the objective of IT Service Continuity Management is for managing risks that could impact seriously the IT services. ITSCM also assures that the provider of IT services can provide always minimum agreed levels of Service, minimizing the risk from the events of disaster to a level of acceptability and recovery planning of the IT services (Galliers and Leidner 2014). ITSCM must be implemented for supporting the Business Continuity Management. Information Security Management the process objective is for assuring the availability, integrity as well as the confidentiality of the IT services, data and information of the organization (Marchewka 2014). Information Security Management generally generates the component of the approach of HSC for the security management that has a huge scope that the IT Service Provider (Galliers and Leidner 2014). Compliance Management The process objective of Compliance Management is for ensuring the systems, processes and IT services comply with the legal requirements as well as policies of HSC. Architecture Management The major objective of Architecture Management is for defining a particular blueprint of HSC for the technological landscapes future development, considering the newly available technologies as well as the service strategy in the enterprise (Cots, Casadess and Marimon 2014). Supplier Management The process objective of supplier management is for ensuring the fact that all of the contracts with the suppliers support the business requirements as well as that all of the suppliers fulfill their contractual; commitments (Picard, Renault and Barafort 2015). After identifying as well as discussing all of the service design processes, it can easily be said that HSC should carry out the continuation of the implementation of the processes of Service Design (Renault, Cortina and Barafort 2015). Based on the case and according to the functionalities of the processes of service design, there are several processes of service design are of the highest priority for HSC. These strategies are; Service Portfolio Management, Demand Management and Financial Management (Ionita and Gordas 2013). The reason behind prioritizing all of the five strategies is that all the processes are directly related to the proper implementation of the service design and these cover all of the aspects of service design. ISO/IEC 20000 Certification The organization has to align itself with several regulatory controls, being a financial company. The organization has established Information Security Management System (ISMS) and has also implemented ISO 27000 certification (Barafort, Di Renzo and Merlan 2012). Now, this particular section aims to provide suggestion on the decision. 6.1 Benefits of ISO/IEC 20000 Certification The benefits of ISO/IEC 20000 Certification can be based on the stage of service management maturity in HSC. Few benefits may be there that occur at distinct stages for every company but the table designed below provides an indication of where every edvantage should be felt. Maturity Level Example Advantages Few ITSM processes designed Example: Change, incident management Particular functional advantages of every process inside the implemented areas limits All the processes of ITSM designed in Silos All processes in ISO20000-1 clauses 5-9 Enhanced availability Control given by every process All the processes of ITSM integrated Example: change management now can operate completely with the management of configuration and deployment and release management (Ionita and Gordas 2013). enhanced effectiveness with complete advantages of every process Traceability Consistency Control given over processes Capability of restoring service as per the continuity plan of IT service Capability of managing information security needs for the IT service SLAs related to the requirements of service are agreed with the customer and managed relationship of business is improved Suppliers managed in a controlled as well as consistent way Table 1: Advantages of ISO/IEC 20000 Certification (Source: Renault, Cortina and Barafort 2015) Drawbacks of ISO/IEC 20000 Certification There are some drawbacks of ISO/IEC 20000 Certification that should not be overlooked by HSC after the implementation of this certification. It is personal, and organization begin for wishing for a way for keeping the intellectual property of HSC more anchored instead of being affected strongly by the staff fluctuation as people come and go (Ionita and Gordas 2013). ITIL 2011 can have the potential to address more functions and processes then before, and designing all of them seems like the mission is impossible (Renault, Cortina and Barafort 2015). Conclusions and Recommendations to the Head of IT Recommendations The issues should be resolved those have been encountered in the operations of ITSM by adopting ITIL in HSC. Therefore, the Head of the IT department of the organization has to follow some recommendations in terms of the adaptation of the several service strategy as well as service designs. The recommendations or the recommending ways to mitigate the issues are as follows, First of all, HSC has to start with the small but the great planning of the ITIL adoption as this implementation of ITIL is very important for consolidating the Service Transition as well as Service Operation processes that the organization has already adopted. On the other hand, the organization should try to construct a team of process implementation as early as possible in order to maintain all of the strategies to make this operation successful. HSC also has to prioritize the strategies and the operations which would be implemented first. The organization should know what is important for the company at this point of time. HSC should be careful about the downsides of ISO/IEC 20000 Certification while making it so that the organization can take necessary steps in order to resolve the issues very smoothly. Conclusion After conducting the entire report, it can easily be said that this report has successfully implemented and covered all of the facts associated with the ITIL adaptation in HSC. the organization should know the importance of ITSM in terms of managing IT services. On the other hand, the organization should keep a clear strategic focus on the implementation of ITIL by constructing the service strategies as well as service design. The ISO/IEC 20000 Certification downsides as well as the advantages should be remembered by the company. Most importantly, the organization has to be very careful about the implementation of the recommending strategies. Reference List Alexander, K., 2013.Facilities management: theory and practice. Routledge. Ali, S.M., Soomro, T.R. and Brohi, M.N., 2013. Mapping information technology infrastructure library with other information technology standards and best practices.Journal of Computer Science,9(9), p.1190. Anon, (2016). [online] Available at: https://www.hsc.com.vn/en [Accessed 21 May 2016]. Barafort, B., Di Renzo, B. and Merlan, O., 2012. Benefits resulting from the combined use of ISO/IEC 15504 with the Information Technology Infrastructure Library (ITIL). InProduct Focused Software Process Improvement(pp. 314-325). Springer Berlin Heidelberg. Borghoff, U.M. and Pareschi, R. eds., 2013.Information technology for knowledge management. Springer Science Business Media. Chauhan, S., Raman, A. and Singh, N.P., 2013. A Comparative Cost Analysis of on Premises IT Infrastructure and Cloud-Based Email Services in an Indian Business School.International Journal of Cloud Applications and Computing (IJCAC),3(2), pp.21-34. Cots, S., Casadess, M. and Marimon, F., 2014. Benefits of ISO 20000 IT service management certification.Information Systems and e-Business Management, pp.1-18. Cox, D.S., 2013. Factors Influencing Adoption of Information Technology Infrastructure Library: Utilizing the Technology Acceptance Model (TAM).ProQuest LLC. Dahlstrom, E., Walker, J.D. and Dziuban, C., 2013.ECAR study of undergraduate students and information technology. 2013. Davenport, T.H., 2013.Process innovation: reengineering work through information technology. Harvard Business Press. Davenport, T.H., 2013.Process innovation: reengineering work through information technology. Harvard Business Press. Fitzsimmons, J. and Fitzsimmons, M., 2013.Service management: Operations, strategy, information technology. McGraw-Hill Higher Education. Fitzsimmons, J. and Fitzsimmons, M., 2013.Service management: Operations, strategy, information technology. McGraw-Hill Higher Education Foster, I. and Kesselman, C. eds., 2013.The Grid 2: Blueprint for a new computing infrastructure. Elsevier. Galliers, R.D. and Leidner, D.E., 2014.Strategic information management: challenges and strategies in managing information systems. Routledge. Hesson, M., Soomro, T.R. and Geray, O., 2012. Role of Information Technology Infrastructure Library in E-Government. Iden, J. and Eikebrokk, T.R., 2014. Exploring the relationship between information technology infrastructure library and process management: theory development and empirical testing.Knowledge and Process Management,21(4), pp.292-306. Ionita, I. and Gordas, V., 2013. Impact of ISO/IEC 20000 Series Standards on Development of an IT Service Management System.Calitatea,14(134), p.75. Marchewka, J.T., 2014.Information technology project management. John Wiley Sons. Nurfaizah, N., Utami, E. and Arief, M.R., 2015. Rancangan Information Technology Service Management Menggunakan Information Technology Infrastructure Library (Studi Kasus: STMIK AMIKOM Purwokerto).Telematika,8(2). Picard, M., Renault, A. and Barafort, B., 2015. A Maturity Model for ISO/IEC 20000-1 Based on the TIPA for ITIL Process Capability Assessment Model. InSystems, Software and Services Process Improvement(pp. 168-179). Springer International Publishing. Renault, A., Cortina, S. and Barafort, B., 2015. Towards a maturity model for ISO/IEC 20000-1 based on the TIPA for ITIL process capability assessment model. InSoftware Process Improvement and Capability Determination(pp. 188-200). Springer International Publishing. Schwalbe, K., 2015.Information technology project management. Cengage Learning. Schwalbe, K., 2015.Information technology project management. Cengage Learning. Willcocks, L., 2013.Information management: the evaluation of information systems investments. Springer.

Swot Pest Analysis on Hotel Industry Essay Example For Students

Swot Pest Analysis on Hotel Industry Essay INTRODUCTION OVERVIEW OF HOSPITALITY INDUSTRY Hospitality is considered as a service industry, serving the guests with feel-good-effect. Athithi devo bhavha (Guest is God) has been one of the major trends followed in Indian culture since decades. In India, the guest is treated with utmost warmth, full respect and providing the best services. The industry trend shows, that Hospitality is one of the fastest growing sectors in India. It is expected to grow at the rate of 8% between 2007 and 2016. Many international hotels including Sheraton, Hyatt, Radisson, Meridian, Four Seasons Regent, and Marriott International are already established in the Indian markets and are still planning to expand more. Scope of the Report †¢Provides the top players in the market with their market share, profitability, segments they focus which is required for business and competitor intelligence needs †¢Contains a brief study of the major internal and external factors affecting Hotels in the form of a SWOT analysis as well as analysis the PEST analysis and Porters 5 force analysis to understand the criticality of the business. We will write a custom essay on Swot Pest Analysis on Hotel Industry specifically for you for only $16.38 $13.9/page Order now MAJOR PLAYERS The major players in the Indian hotel industry can be broadly divided into private sector players and the public sector players. The Top Players in Hospitality Sector Public Sector Players: †¢ITDC hotels †¢Hotel Corporation of India Private Sector Players: †¢ITC Welcome Group of Hotels †¢Indian Hotels Company Ltd. (The Taj Group of Hotels Resorts Palaces) †¢Oberoi Group of Hotels(East India Hotels) †¢Hotel Leela Venture †¢Asian Hotels Ltd. †¢Radisson hotels Resorts †¢Le Meridien Group of Hotels †¢The Park Group of Hotels †¢Welcome Heritage Group of Hotels INDUSTRIAL HIGHLIGHTS Structure of the organization, partnerships, mergers acquisitions and recent trends are examined which explains that the business segment of the company have been exploring and experimenting along with the analysis of key products and services. †¢Business and marketing strategies are increasing the earnings brand equity. †¢Key fi nancial indicators have to be analyses time-to-time which is helpful in expansion. †¢Competitive positioning of an organization has been calculated in terms of sales, profitability and stock performance, which can be easily compared with its competitors. Corporate analysis- Hotel industry is considered as premium service oriented sector offering an unmatched depth and breadth of content. †¢Communicating the Hotel’s marketing strategies to general public is a waste of time. Therefore, Smart hotel marketers use segmentation and profiling to reach a specific customer segment who can buy their product. ENVIRONMENTAL TREND †¢India is expected to see an influx of 10 Million international tourists by 2010, up from just 5 Million in 2007. †¢Andhra Pradesh, Uttar Pradesh, Tamil Nadu, Karnataka and Rajasthan are the favorite tourism destinations in India in terms of total tourist arrivals. India has been promoting its healthcare tourism by providing the visitors wit h private healthcare facilities like recreational spas. It is expected that the total market for medical tourism will reach US$ 2 Billion by 2012, representing a CAGR of 60. 69%. †¢Personal disposable income during 2002-2007 grew at a CAGR of 14. 16%, thereby driving domestic as well as outbound tourism. †¢Indian outbound tourist flow is expected to increase at a CAGR of 13. 30% over the five-year period between the years 2008 to 2012. †¢India’s share in the global tourism is expected to reach 1. 5% by 2010. †¢The growth in India’s ourism market is driving the growth of several associated industries, including hotel industry, medical tourism industry and aviation industry. COMPETITIVE STRATEGIES †¢Market analysis is critical for all hotels because it enables the hotels to tap the market potential and also helps them to identify the optimal deployment of resources. †¢All hotels irrespective of their categories test the waters to know their catchment areas, their occupancy rate and their brand significance. †¢Creative planning considers effective marketing strategies as supported by the view of 90hotels out of 180 hotels focusing on new plans and new customers. The STAR Hotels in the category of 3 Star and above, focus on their efforts of promoting their brand globally through ads and other promotions. †¢Ad focus of all the hotels is mainly on attracting new and retaining the repeat customers leading to 98% of the ad direction and only 2% aim at new clientele. SWOT ANALYSIS SWOT Analysis helps to understand the company’s key business structure and operations, history and products, and provides a brief analysis of its key revenue operations and strategic approach. STRENGTHS †¢A very wide variety of hotels is present in the country. There are international players such as Taj Group and Oberoi Group operating their chain of Hotels in the Market †¢A manpower cost in the Indian hotel industry is o ne of the lowest in the world. †¢India offers a readymade tourist destination with the resources †¢Natural and cultural diversity †¢Demand-supply gap †¢Government support WEAKNESSES †¢Hotel Industry is heavily staffed in India †¢Slow Implementation †¢Only limited Value Added Services †¢High Tax structure in India †¢Prone to security and social unrest issues †¢Only 97,000 hotel rooms are available in India today †¢Environmental or Seasonal Issues Industry Regulations OPPORTUNITIES †¢As per long-term prospects, the hotel industry in India has potential for growth †¢Rising income †¢Service preferences †¢Bring uniqueness in services and experience provided, especially in Heritage Hotels THREATS †¢Guest houses can replace the hotels †¢Fluctuations due to International Tourists †¢Increasing Competition †¢The economic climate of a country have a direct impact on the revenue earned by hotel indust ry †¢Political turbulence in the area can affect the tourist traffic †¢Lack of training man power PEST ANALYSIS Political/ Legal factors †¢Industry specific taxes, Eg: Bed tax Current situation â€Å"war on terror† may result in the decrease number of travellers which will create a negative impact on the hotel industry †¢Strict labor laws, Eg: Minimum wages †¢To avoid the negative impact on the environment and the marketplace due to the operations of a hotel, it is necessary to impose the Environment related regulations Economic factors †¢Due to the seasonal change in demand, income and room occupancy rate can vary significantly during peak and non-peak periods †¢The salaries are not that much competitive as compare to other industries. Therefore, it is ifficult to attract employees for critical positions †¢Industries like Hotel are considered as the non-essential type of services for the customers, therefore, this is one of the first a reas that would be affected at the time of recession or economic downturn †¢ Strategy to focus on the market segmentation for generating profit, Eg: higher end of the hotels would essentially focus on the higher end of the market which is relatively small in number but high margins can be earned †¢Diversification of services or business model requires huge investments †¢Regular modifications to attract the customers Cost incurred on maintaining the infrastructure Social/ Cultural factors †¢Social cultural factors are one of the major issues to look into for hotel industry because it deals with a large segment of customers who have different demographic profile and cultural background. .ub727390705a08ede261112f0ec153be8 , .ub727390705a08ede261112f0ec153be8 .postImageUrl , .ub727390705a08ede261112f0ec153be8 .centered-text-area { min-height: 80px; position: relative; } .ub727390705a08ede261112f0ec153be8 , .ub727390705a08ede261112f0ec153be8:hover , .ub727390705a08ede261112f0ec153be8:visited , .ub727390705a08ede261112f0ec153be8:active { border:0!important; } .ub727390705a08ede261112f0ec153be8 .clearfix:after { content: ""; display: table; clear: both; } .ub727390705a08ede261112f0ec153be8 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub727390705a08ede261112f0ec153be8:active , .ub727390705a08ede261112f0ec153be8:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub727390705a08ede261112f0ec153be8 .centered-text-area { width: 100%; position: relative ; } .ub727390705a08ede261112f0ec153be8 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub727390705a08ede261112f0ec153be8 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub727390705a08ede261112f0ec153be8 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub727390705a08ede261112f0ec153be8:hover .ctaButton { background-color: #34495E!important; } .ub727390705a08ede261112f0ec153be8 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub727390705a08ede261112f0ec153be8 .ub727390705a08ede261112f0ec153be8-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub727390705a08ede261112f0ec153be8:after { content: ""; display: block; clear: both; } READ: John Deere and Complex Parts EssayTo serve each customer with customized services will increase the chances of hotel industry to expand more †¢The facilities like Spas, provided by the hotels are considered as a lifestyle change which is expanding in certain sections of middle class as well as upper class †¢India is slowly adapting the culture of vacation or holiday system for taking rest from work, which is benefiting the tourism industry in turn affecting the hotel industry as well †¢Because of the changing trend, celebrating occasion or special days in hotels has become popular as the end to end services are provided by the hotels in terms of arranging re sources making things similar for people and for some it is more like a prestigious issue Technological factors The hotel industry has started utilizing the increasing amount of technologies for achieving greater customer satisfaction (Online feedbacks) †¢With the use of technologies and other advance techniques, hotels can make use of the resources which are extensively used in the industry, Eg: Recycling water †¢The potential customers can also make use of the technology like internet in order to get the information about a hotel or their charges, etc. This will help in making their choices about a holiday stay or places to visit †¢With the help of technologies, the availability of information and strategic decision making has become more easier which allows the organizations to plan its future activities and events in advance in an efficient manner Porters Five Forces Model THREAT OF NEW ENTRANTS The competition in an industry easily increases by the entry of othe r companies in the market. In a situation like this, few changes done by new entrants (like prices, customer loyalty) can create a pressure for existing players in this industry. Foreign hotel chains are tied up with some Indian hotels to decrease the initial cost and increase the brand name †¢Customers brand loyalty like TAJ, ITC THE LEELA PALACE, also affects the new entrants †¢The raw material and distribution channels are established controlled by existing players which is one of the reasons to avoid the new entrants †¢The cost of land in India is 50% more from the total project cost as compared to abroad which is 15%. This is also curtailing the opportunities for the new entrants †¢The amount of taxes such as expenditure tax, luxury tax and sales tax inflate the hotel bill by over 30% †¢Fixed investment is huge and also the location could be a trouble for the new entrants THREAT OF SUBSTITUTES Such threats exists, if there are alternate products with suitably lower prices are available for the same purpose for better performance. This can attract a proportion of market volume and also reduce the profit margins for the existing players. †¢Only the brand loyalty of the customers can dominate such substitutes †¢The prices and the customer relationship with hotels can also be the reason for switching to substitutes †¢Difference in the services price of the same class hotel from various brand †¢The effect of substitution can also be seen because of the present demand and supply of hotel rooms †¢Majorly, fixed cost and switching costs affects the operations of the business †¢Service apartments, private rental rooms, and budgeted hotel resorts can be a substitute for the price sensitive customers BARGAINING POWER OF CUSTOMERS The hotel prices are not changing frequently because it will have a direct effect on the price sensitive customers †¢During the unseasoned timings, hotels are introducing discounts and promotions in order to attract the customers as they are the ones having t he bargaining power †¢To diversify, hotels has introduced other services like Conferences, Spas, etc. to attract the customers †¢As there is no industry specific rates and tariff, hotels like TAJ, ITC Oberoi use their own tariff plan because of their brand value †¢Hotel should consider reducing the bargaining power because the customer segment is completely fragmented BARGAINING POWER OF SUPPLIERS The word ‘suppliers’ means all the possible inputs required or needed in order to provide goods and services to the end customers. †¢As the high class hotels have their hotel chains for operating like TAJ, ITC, THE LEELA PALACE, etc. they are the ones who have the bargaining power and control over the industry †¢Five Star Hotels which are known for their brand, they don’t frequently change their product and services. It is almost the same only provided with some innovations. COMPETATIVE POWER OF RIVAL PLAYERS This force explains the intensity o f the competition between the existing players in the marketplace. A relatively high competitive pressure results in increase in competing prices, margins, and majorly on the profitability for every organization in the industry. †¢The top players in the hotel industry are having the same kind of services like Spas, Party Halls, Boatels and Motels, etc. This healthy competition among the players also results in the increase in industry expansion †¢Intense competition in the metro cities, and slowly picking up in secondary cities †¢Diversification in terms of services can also affect the competition †¢Mid-price hotels, recreational centers, etc. can create a competition threat. ? CONCLUSION Promotional strategies can be used, apart from the regular advertisements are used to attract the customers and also ensuring the best Customer Relation Retention for increasing the revenue targets. The study reveals that the increase of profit margins due to efficient marketin g strategies is in the range of 0-20% for 29% respondent hotels. In 71% hotels, the increases in revenues are expected around 20-40% due to advertisements and restaurant promotions. .uc1a177933c3da2e5f8d86fcbcdc5c70d , .uc1a177933c3da2e5f8d86fcbcdc5c70d .postImageUrl , .uc1a177933c3da2e5f8d86fcbcdc5c70d .centered-text-area { min-height: 80px; position: relative; } .uc1a177933c3da2e5f8d86fcbcdc5c70d , .uc1a177933c3da2e5f8d86fcbcdc5c70d:hover , .uc1a177933c3da2e5f8d86fcbcdc5c70d:visited , .uc1a177933c3da2e5f8d86fcbcdc5c70d:active { border:0!important; } .uc1a177933c3da2e5f8d86fcbcdc5c70d .clearfix:after { content: ""; display: table; clear: both; } .uc1a177933c3da2e5f8d86fcbcdc5c70d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc1a177933c3da2e5f8d86fcbcdc5c70d:active , .uc1a177933c3da2e5f8d86fcbcdc5c70d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc1a177933c3da2e5f8d86fcbcdc5c70d .centered-text-area { width: 100%; position: relative ; } .uc1a177933c3da2e5f8d86fcbcdc5c70d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc1a177933c3da2e5f8d86fcbcdc5c70d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc1a177933c3da2e5f8d86fcbcdc5c70d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc1a177933c3da2e5f8d86fcbcdc5c70d:hover .ctaButton { background-color: #34495E!important; } .uc1a177933c3da2e5f8d86fcbcdc5c70d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc1a177933c3da2e5f8d86fcbcdc5c70d .uc1a177933c3da2e5f8d86fcbcdc5c70d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc1a177933c3da2e5f8d86fcbcdc5c70d:after { content: ""; display: block; clear: both; } READ: Memory Essay PaperThe visible trend shows that in the hotel sector indicates that the Indian hotels are preferred by the overseas visitor because of several reasons. The hotel industry is positively considering the strategic marketing alliances and brand treaties for expanding and establishing global brands. ? Bibliography http://www. marketresearch. com/product/display. asp? productid=2182281, referred on 28th March ‘2010 http://www. researchandmarkets. com/reports/556321, referred on 28th March ‘2010 http://www. naukrihub. com/india/hospitality/, referred on 28th March ‘2010 http://community. boredofstudies. org/229/hospitality/43780/factors-affecting-h ospitality. tml, referred on 22nd March ‘2010 http://www. scribd. com/doc/26045363/Indian-Hotel-Industry-Analysis, referred on 30th March ‘2010 topcimatutor. com/2008-may/PEST_Analysis-Solberi-Hotels. doc, referred on 30th March ‘2010 http://www. entrepreneur. com/tradejournals/article/101938461_3. html, referred on 30th March ‘2010 http://www. indianmba. com/Articles_on_Management/AOM9/aom9. html, referred on 30th March ‘2010 http://www. bharatbook. com/detail. asp? id=50060rt=Indian-Tourism-Industry-A nalysis. html, referred on 30th March ‘2010 www. ishc. com/uploadedFiles/PublicSite/ /custbehavior. doc, referred on 30th March ‘2010 Images are taken from Google Image

The eNotes Blog After the Dash Ten LiteraryEpitaphs

After the Dash Ten LiteraryEpitaphs Its Halloween!   In honor of the creepiest of holidays, why not contemplate your own mortality? GOOD TIMES! Here are ten well-written or interesting conceived final goodbyes from folks (or folks who knew them) who have shuffled off this mortal coil. 1.   William Shakespeare (1564-1616) [Gravestone in Holy Trinity Church, Stratford-upon-Avon] GOOD FREND FOR IESVS SAKE FORBEARE TO DIGG THE DVST ENCLOASED HEARE BLESTE BE Y MAN Y SPARES THES STONES AND CVRST BE HE THAT MOVES MY BONES 2.   Edmund Spenser (1510-1596) Here lyes (expecting the second Comminge of our Saviour Christ Jesus) the body of Edmond Spenser, the Prince of Poets in his time; whose divine spirit needs no other witness than the works he left behind him. 3.   The Seven-Year-Old Son of Ben Jonson (16th century) Farewell, thou child of my right hand and joy; My sin was too much hope of thee, lovd boy, Seven years thou wert lent to me and I thee pay Exacted by thy fate on the just day. O, could I lose all father, now. For why Will man lament the state he should envy? To have so soon scapd Worlds and fleshs rage, And, if no other misery, yet age? Rest in soft peace and askd say here doth lie Ben Jonson his best piece of poetrie. For whose sake, henceforth, all his vows be such As what he loves may never live too much. 4.  Ã‚  Dorothy Parker (1893-1967) Excuse my dust. 5.   Mrs. Aphra Behn (1640-89) Here lies a Proof that Wit can never be Defence enough against Mortality. 6.   Alexander Pope (1688-1744) For one who would not be buried in Westminster Abbey: Heroes and Kings! your distance keep; In peace let one poor Poet sleep, Who never flatterd Folks like you: Let Horace blush, and Virgil too. 7.   Jonathan Swift (1667-1745) [translated from Latin] Here lies the body of Jonathan Swift, Professor of Holy Theology, Dean of this cathedral church, where fierce indignation can lacerate his heart no longer. Go, traveller, and, if you can, imitate one who with his utmost strength protected liberty. 8.   Benjamin Franklin (1706-90) The body of B. Franklin, Printer, Like the cover of an old book its contents torn out, and stripped of its lettering and gilding, lies here, food for worms. But the work shall not be wholly lost, for it will, as he believed, appear once more, in a new and more perfect edition, corrected and amended by the Author. 9.   John Keats (1795-1821) This Grave contains all that was Mortal of a YOUNG ENGLISH POET Who on his Death Bed, In the Bitterness of his Heart at the Malicious Power of his enemies, desired these Words to be engraved on his Tomb Stone: Here Lies the One Whose Name Was Writ in Water.    10.   Oscar Wilde (1854-1900) Pere Lachaise Cemetery, Paris [from The Ballad of Reading Gaol.] And alien tears will fill for him Pitys long broken urn, For his mourners will be outcast men, And outcasts always mourn.

White Collar Crime Essay Example | Topics and Well Written Essays - 500 words

White Collar Crime - Essay Example 214). In the United States of America, the punishments for white-collar criminals include fines, imprisonment, probation, and other similar punishments. The law that regulates white-collar crimes in the United States is the Sarbanes-Oxley Act, which is a federal criminal law that protects public and shareholders from fraudulent practices (Green, 2004). There are three main rules, which regulate this law. Ge and McVay (2005) state, â€Å"The Sarbanes-Oxley Act (SOX) of 2002 requires the implementation of many new rules and procedures†. The first rule prevents people from altering, destroying, or mutilating any financial record. The second rule holds accountants responsible for maintaining the audit reports for a period of 5 years. The third rule ensures the retention of all types of business records and electronic transaction records. Although complete prevention of white-collar crimes is not possible, but the government of America has been successful in reducing the white-collar crime rate to some extent through implementing such policies that restrict higher officials from accessing the private records. Although this strategy has decreased in the United States of America over the last decade, but we cannot consider it a notable decrease. The reason is the rise of technology, which has made it easier for criminals to access the private records of banks, organizations, and other financial institutions. Two other strategies, which have been successful in the reduction of white-collar crimes, are Crime Prevention through Environmental Design (CPTED) and Crime Prevention through Awareness and Procedural Design (CPTAPD). People commit white-collar crimes when they see that the chances of incarceration are less as compared to the benefits of crimes. The government of America has also achieved success in reducing the white-collar crimes by setting a corruption-free system. A

The Significance Of The GI BILL Personal Statement

The Significance Of The GI BILL - Personal Statement Example College and home ownership were, prior to the G.I. Bill, thought of as unreachable by those who were not considered privileged in society. Higher education such as university was seen as a privilege reserved for the children of the upper echelon of America. The tuition assistance and the living stipend from the G.I. Bill changed that in short order and veterans flooded classrooms across the United States. With the gift of education, a higher standard and quality of life were guaranteed for many, as well as jobs with better pay and more stability. Low-interest home loans also contributed as returning veterans saw the once unreachable dream of home ownership finally within their grasp due to federally backed funding. They were able to move from apartments in the city to houses in quickly-growing suburbs, which meant expansion for cities and towns around the United States. This, in combination with their educational assistance, provided even greater stability to those that had served th eir country. The ripple effect of better education leading to better jobs with more pay, thus more money to spend and contribute to the economy, was felt throughout the nation in the years after World War II and made the G.I Bill significantly not only to each and every veteran that received its assistance but to the country as a whole. Other benefits were offered in the G.I. Bill that made a world of difference to returning veterans. Alongside home loans, veterans could apply for guaranteed business loans.

Genetic Engineering Concepts and Applications

Genetic Engineering Concepts and Applications KIZITA BADU-POKU GENETIC ENGINEERING Genetic engineering has developed at a very dramatic rate. It was pioneered in 1973 by Stanley Chen and Herbert Boyer. They invented the technique of DNA cloning, which allowed genes to be transplanted between different biological species. Their discovery signalled the birth of genetic engineering. As a result Herbert Boyer and Stanley Cohen received half million dollars for their efforts in invention and innovation. They further founded Genentech,Inc where Herbert Boyer became the director. Dunne and Eisenbeis (1969). Genetic Engineering involves extracting DNA (deoxyribonucleic acid) from one organism and combining it with that of another organism to produce new hereditary traits to the organism receiving the donor’s DNA. It has been used for so many different purposes such as manipulation of embryos and cloning, Dunne and Eisenbeis (1969). In the field of animal science, recombinant protein in the form of genetically engineered bacteria is being used to increase milk production in lactating cows. Eennaam(2008). Commercial companies are deriving therapeutic proteins, such as monoclonal antibodies, from the milk of transgenic cows, goats, rabbits, and mice, and using them to administer drugs in treatment protocols for rheumatoid arthritis, cancer, and other autoimmune disorders.Glenn(2013). For example, mice have been used in genetic engineering for biological and biomedical research and have generated a lot of vital information about human diseases.Alzheimers and eye diseases have been bio medically researched through transgenic animals including livestock species.It has also been extensively used to study animal diseases notably mad cow disease,Eennaam(2008). Genetically modified crops have used to produce vaccines and other medicines. For example, potatoes have been modified to produce edible vaccines against E. coli bacteria which causes diarrhoea.This allow cheap and easy distribution of the vaccine,Bioethics (2014). Crops can be genetically modified to contain additional nutrients that are lacking in the diets of many people, especially in developing countries. One of the examples is Golden rice, which has been modified to have high level of ÃŽ ²-carotene. Î’-carotene helps to prevent vitamin A deficiency. This disease causes child blindness and it affects 14 million children under the age of five according to Nuffield council on bioethics( ). A research says that half of the cotton grown in china in 2002 was genetically modified.This was done to kill the pests (bollworm) that devastates the cotton crops. Before then farmers used to apply toxins by spraying the cotton crops which caused a lot of health issues for the farmers who often applied the pesticides without any protective clothes on. The benefit of this modified cotton was: a reduction of pesticides use, increase in yields and profit and good health benefits for the farmers,Bioethics (2014). Furthermore, diseases, poor weather conditions could affect yields in crops. For example, during the winter, most crops cannot be grown in larger quantities due to poor weather conditions. Therefore genetically modified crops would be beneficial in this case. In addition to all these benefits, genetic engineering can be used to save endangered species such as the American Chestnut tree, which is currently being repopulated by Chinese-American chestnut hybrids- specifically engineered with a genetic resistance to the chestnut blight—the deadly fungus that nearly decimated native populations in the early 1900s,Glenn (2013). Researchers from Cornell University created a genetically modified human embryo which is believed to be the first modification of a human embryo. Through their research, the scientists said that modified embryos could be used to research human disease. If these embryos were allowed to developed, it can be used passed to prevent diseases. It might also be used for other reasons such as physical appearance, intellectual prowess and personality enhancements,Keim(2004). Below shows a diagram of the first genetically modified human embryo: Source: http://www.wired.com/wiredscience/2008/05/the-first-genet/ Also one of the areas where genetic engineering has been used is in cloning. It’s the process of producing similar population of genetically identical organisms. Cloning has been used in plants, animals and human cells and tissues. One benefit of cloning human tissue is that it can be used to grow vital organs, which can be used to replace ailing organs. One example is the heart disease, if the heart of a patient becomes dysfunctional, an exact replica can simply be grown to replace it through cloning. Department of science and technology (2014) In 1997, artificial cloning was used to clone dolly the sheep, it was the first cloned animal. Producing animals that are genetically engineered can provide human products such as insulin or organs for transplant. Cloning animals can also be used for research purposes and to pursue basic knowledge about cell differentiation, BBC (2014). Genetic engineering is a testament of advances that science has made in biotechnology. Although the benefits to genetic engineering cannot be ignored; it carries with it some controversies and misgivings: about how the sick should be treated and how research should be conducted.Risks, safety and ethics has been at the forefront of these debates leading to a whole discipline of Bioethics,Bryant(2007). Ethical theories in genetic engineering involves recommending concepts of what is right and wrong and also basing it on moral diversity. In all what is right in one’s culture might be wrong in another and vice versa. There are different types of ethical theories: utilitarianism, situation ethics, discourse ethics and many others,Wikipedia (2014) Utilitarianism broadly supports the general well-being and not just the treatment and prevention of diseases. In the field of genetics, utilitarianism supports genetic testing, genetic selection of offspring that will lead to optimal benefits, gene therapy and genetic enhancement, Savulescu and Birks(2012). Savulescu and Birks (2012) outlined the following: according to utilitarianism, an action is right if, and only if it maximises well-being; utilitarianism entails that it is morally required to kill an innocent person if it promotes overall well-being; for a utilitarian, allowing a person to die or suffer when that could have been avoided is just as bad as directly inflicting suffering or killing the individual. Situation ethics is a moral decision based on love; which means desiring and acting to promote wellbeing of the individual or persons involved, Barn (2011).Moral judgments are decisions, not conclusions and decisions ought to be made situationally not prescriptively. In making these decisions the well-being of people, rather than love principles should suffice, BBC website archives. Discourse ethics is a communication centered framework where all the opinions of willing participants are equally important.Stasbury,(2009),outlined the following: in this ethics the principle of generalisation serves as a rule of argumentation which assumes that all participants involved in the discourse are rational, and able to reach the same reasonable judgment while accepting the consequences and side effects that may arise; for satisfaction of all affected individuals interests, only norms that are considered moral by all affected participants, and those involved in the discourse will be assumed valid. Churches and ethicists have various opposing views about what is right or not. Some churches like the Catholics, has publicly supported the adult and umbilical cord stem cell research and the church leaders were the first to applaud the discovery of the amniotic stem cells and to ask for further research. The church however opposes the embryonic stem cell because the preparation of the stem cells destroys the embryo which is against their beliefs and they view it as gravely immoral,(Peter Baron, march 2011). Consider the case of Euthanasia which involves the deliberate action to end or assist in ending the life of another person on compassionate grounds,Lavery et al,1997.Is Euthanasia morally right or wrong ?What will be the logical judgments of a utilitarian, a situation ethicist and a proponent of discourse ethics? A utilitarian will be a proponent of euthanasia as long as it will help relieve the patient of unbearable suffering or there is no hope medically for the terminally ill. In the case of situation ethics the conclusion of euthanasia can be twofold: the situation would be assessed on its merit, if there is a chance of prolonging life for a considerable length of time then a case may be made against euthanasia where as if there is no hope medically then a case could be made in favour of euthanasia. Proponents of discourse ethics may not reach any practical conclusion on euthanasia as there could be varying opinions on the case at hand.Pro-life participants in the group will object outright the idea of deliberate death. Because all opinions in a discourse ethics must be respected they may not be any consensual agreement on the decisions. All three ethical theories can lead to three contradicting views; however it can help provide a guiding framework for genetic engineering. Genetic Engineering has played a vital role in industrial biotechnology, agriculture and medicine but it also has its risks as well. In Agriculture, GM crops could compete or breed wild species which threatens biodiversity. Also some genes may escape and find their way into other members of the species or other species. Example is if herbicide-resistant genes found their way into weeds.Makula (2014). Also in medicine, drug testing on participants is still very crucial because lives are always at risk. As stated on US National library of medicine website, where an issue has generated a considerable debate since 1999, when an 18 year old Jesse Gelsinger died while he participated in a gene therapy trial at the University of Pennsylvania. It goes to show that with all the advances the world of science is making in genetic engineering it also carries with it a lot of risks. Conclusion It is obvious that genetic engineering presents both challenges and opportunities. In view of the various ethical issues involved in genetic engineering, there should be the need to understand beliefs and doctrines as this allows coexistence within and across societies, and prevents social conflict. A technology’s acceptance should not only be on technological soundness but on how it is perceived to be socially, politically, economically and morally feasible from the viewpoint of the wider society. An understanding of ethics helps determine what information is needed by society and how to deal with different opinions, Pockect K.No18 (2006). †God has given humankind a mandate to care for the earth and its resources, utilising them wherever feasible for the good of others†, noted Bryant(2007).There is a case for the use of genetic engineering in our world, ethics can define the limits of what should be acceptable for the greater good for the wider society. References Dunne and Eisenbeis(1969).Genetic Engineering. 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